OWB Staff Members
Oregon Wine Center is located in the Willamette Wharf at 4640 SW
Macadam Ave, Suite 240 Portland, OR 97239 • Email: firstname.lastname@example.org • phone:
503.228.8336 • fax: 503.228.8337
Tom Danowski, Executive Director
Tom Danowski is a proven marketing and strategy
thought-leader with exceptional experience from icon global
companies including Coca-Cola, Kraft Foods and the Chateau Ste.
Michelle Winery. He was also part of a turnaround team at Cutter
& Buck that resurrected the golf apparel brand resulting in a
Harvard Business School case study.
Tom has successfully served as a Chief Marketing Officer and as
a C.O.O. with operating responsibility for divisions of
publicly-traded and private-equity owned companies. His background
enables him to build out and lead teams that quickly connect
strategic imperatives with business results.
Tom's portfolio includes consulting clients as diverse as
Microsoft, Filson and REI. He contributes on brand strategy to
National Public Radio, and has been sourced for articles in Fortune
and Entrepreneur magazines. He blogs and has appeared regularly to
comment for KING-5 television and NW Cable News. Tom also lectures
regularly at the University of Washington's Foster School and the
University of Oregon's Lundquist College of Business on brand
management and strategy.
He graduated Phi Beta Kappa with a B.S. in Journalism
(concentration in advertising) from the University of Oregon.
Rose Cervenak, Executive Assistant & Office
Rose Cervenak is high-energy, dynamic individual
possessing a unique combination of skills in executive
administrative services, office management and event coordination.
She graduated from Arizona State University in 1981 with a Bachelor
of Science, Business Administration/Administrative Services. In
1990, she moved to Oregon with her husband Rick and began working
at Waggener Edstrom Worldwide as an Administrative Assistant. She
quickly proved her skills and was promoted to Executive Assistant,
a position she held in various capacities for 17 years, culminating
with her role as Assistant to the Chief Financial Officer. Rose
possesses excellent communication, presentation and interpersonal
skills. She processes information quickly and applies a
creative mind to problem-solving; working calmly under pressure,
Rose brings these and many other skills to bear in her support of
the Oregon Wine Board and the industry at large.
Charles Humble, Director of Communications and
Charles Humble joined the Oregon Wine Board staff in 2011 from a
successful career in communications consulting at several agencies
in the Portland area. In his current position, he is responsible
for all internal and external OWB communications as well as all
online and interactive communications. During his tenure at OWB, he
has established a strong track record of communicating the
successes and opportunities of the Oregon wine industry.
His accomplishments have included producing the winning bid for
the 2012 Wine Bloggers Conference to be held in Portland, August
17-20, 2012. He also orchestrated the communications plan that
turned the media environment for the 2011 grape harvest from
negative to positive with a focused an hard-hitting campaign that
was dubbed "the miracle harvest." Charles was responsible for the
broad and positive coverage of the 2011 Oregon Wine Industry
Economic Impact Study which was released in July 2011.
He is a graduate of Linfield College in McMinnville, OR, where
he earned a degree in communications. He was a journalist at the
Albany Democrat-Herald, Oregon Journal and The Oregonian before
joining the public relations profession. He was president and CEO
of Insync Communications in Portland before the agency was acquired
by Waggener Edstrom Worldwide where he was a senior vice president.
Charles resides in Beaverton with his wife, Lynne. His hobbies
include wine, sports, reading, running and technology.
Dewey Weddington, Director of Marketing and
Dewey Weddington comes to the OWB after a successful
career in advertising and brand development that provided the
foundation for his rebuilding of the Cooper Mountain Vineyards
marketing and sales program, followed by a long tenure as the Vice
President of Marketing for the six brands of SakeOne.
Dewey began his wine marketing career at Funk/Levis in Eugene
where he managed the firm's efforts on behalf of King Estate as
well as other key clients, such as Monaco Coach Corporation. He
moved to Cooper Mountain Vineyards in 2003 to carry forward the
rebranding work done by his team at Funk/Levis and assist in winery
operations as he poured himself into learning the business.
Recruited by SakeOne in 2005, Dewey managed product and brand
development, packaging, new and traditional media, public
relations, partner alliances, and education covering both Oregon
brewed sake and imports. His most recognizable work includes the
highly successful G Sake, the rebranding of the Momokawa brand and
a host of unconventional, yet highly successful programs that have
positioned SakeOne as America's premium sake company. Dewey's work
with Cooper Mountain Vineyards and SakeOne took him throughout the
United States and to France, Japan and Mexico to represent his
company and Oregon.
Dewey is a graduate of the University of Oregon with a Bachelor
of Science in Journalism/Advertising. Dewey has been aligned with
professional associations throughout his career including stints as
the President of the Eugene Advertising Federation and the Wineries
of Washington County (now known as North Willamette Vintners).
While at Cooper Mountain Vineyards he developed Oregon's first
Organic and Biodynamic workshop and recently helped create the
successful Sakefest PDX. Today he lives in Tigard and shares his
passion for Oregon wine with his wife Donele. His free time is
spent hiking, fly-fishing, surfing, gardening and wine-centric
Michelle Kaufmann, Assistant
Michelle Kaufmann, a native Oregonian, graduated from the
University of Oregon in Eugene, in 2011 with a Bachelor of Arts in
Journalism and Communications and Cinema Studies. While in college,
Michelle interned with the Southwestern Company, one of the
country's oldest direct marketing firms, as a direct salesperson
working with rural families on educational needs in Iowa, South
Dakota, Kansas and Wyoming. Prior to college, she worked at
Freightliner Trucks LLC in the Portland office as a data technician
Michelle came to the Oregon Wine Board in June 2011 as a
communications intern and joined fulltime as Communications and
Interactive Media Coordinator in September 2011. She works on all
media outreach and marketing events. She also manages OWB's mobile
application directory and social media.
Margaret Bray, Assistant Marketing Manager
Margaret Bray joined the wine board in November 2012
as Events and Export Coordinator. Prior to that, she had been
working with OWB as an independent contractor supporting the
Oregon Wine Industry Symposium (OWIS).
Margaret comes with a diverse background and career path
that provides a foundation for her role. She started as a
Corporate Flight Attendant immediately moving to the position of
Lead Flight Attendant. She was in charge of all cabin logistics on
the aircraft, managing a team of eleven, working closely with
royalty, foreign dignitaries and heads of state and was required to
travel to, and do business in more than 35 countries. After her
time flying, Margaret relocated to Tuscany, where she worked in
various positions in the tourism industry. These experiences have
resulted in a natural transition into her role at the Oregon Wine
Board where she works on the Oregon Wine Industry Symposium and the
OWB export program.
Margaret is a graduate of the University of Oregon with a
Bachelor of Science in Business Administration, with concentrations
in Marketing and Finance. She is a dedicated Italophile which has
led her to study at various Italian institutions achieving a
fluency in the language. She has a passion for reading, traveling,
history, soccer and of course wine.
Karen Walsh, Finance Manager
Karen Walsh spent more than 30 years working in Finance
while employed by the Oregon Liquor Control Commission (OLCC). In
addition to overseeing the collection of all distilled spirits
proceeds statewide, licensing fees, and managing the Distilled
Spirits Auditing Division, one of the departments she managed was
responsible for the collection and accountability of the State's
malt beverage and wine taxes, and the grape and grape product taxes
collected on behalf of the Oregon Wine Board. This relationship led
her to the Oregon Wine Board upon her retirement in 2007. She
manages all financial transactions and reports for both the Oregon
Wine Board and the Oregon Winegrower's Association. She earned her
Bachelor of Arts degree in Business Administration from the
University of Phoenix.