Oregon Wines Fly Free
Thank you to the
300 wineries that have signed on to participate in the 2014-15
"Oregon Wines Fly Free" program, a partnership between the Oregon
Wine Board, Alaska Airlines and Travel
Oregon. This program not only encourages out-of-state
Alaska Airlines Mileage Plan members to visit tasting rooms by
offering free tastings, but it also promotes tasting room sales by
waiving the baggage fee on one case of Oregon wine for their
domestic return flight home. Oregon Wines Fly Free is unique
among Alaska Airlines' similar programs in other wine regions, as
Oregon is the only region with state-wide participation from all
airports served by the airline (Medford, Redmond, Eugene and
Portland, plus Walla Walla, WA).
Oregon Wines Fly Free
Below, participating wineries can find tips and resources to
help promote the program and tasting room sales. Included in
the toolkit are new digital graphics for your social media channels
in addition to plug-in ready program-related copy for your consumer
The point-of-sale materials, digital assets, ideas and
inspiration provided are intended to make it easy for you to
amplify your involvement in the Oregon Wines Fly Free program. We
encourage you to post with frequency and to get creative. We hope
that your involvement with the program, along with the resources
provided here and delivered to your tasting room, will help
stimulate your sales with out-of-town visitors.
The success of this program depends on all of our active
participation - thank you for yours.
Be proactive and engaging with your social media, but also
thoughtful in your frequency and timing of posts. Let your
different channels tell a story and put a "face" to the program.
Be sure to showcase some "behind-the-scenes" work at your
winery and always try to engage/involve the case purchaser via
their social media.
Facebook Accounts: Oregon Wine Alaska Airlines Travel
Utilize Facebook as a means of engaging your audience by prompting
a question or idea that encourages them to comment on your post.
Also, utilize it as a means of "thanking" your case purchaser
by showcasing them in a post. Be sure to tag the OWFF partner
Facebook accounts in order to broaden your reach.
Suggested Wall Posts
Official Twitter Accounts: @Oregon_Wine @AlaskaAir @TravelOregon
Official Program Hashtags: #ORwine #WinesFlyFree
Utilize your Twitter account for short, punchy messaging.
Think of it as a mini-news feed to your followers.
Twitter is great for "behind-the-scenes" messaging and
real-time stories. Be sure to mention the OWFF partner
Twitter accounts in order to increase your exposure.
Official Instagram Accounts:
Official program Hashtags: #ORwine
Utilize your Instagram account for short messaging about
OWFF. Instagram is a terrific platform to showcase both the
"face" of the program along with some "behind-the-scenes" action.
Encourage case-purchasers to tag you in their Instagram
photos while using the official hashtags posted above. Be
sure to mention the OWFF partner Instagram accounts in order to
expand your visibility.
Your Website - Advertise your
participation in Oregon Wines Fly Free on your website with the
official "Participating Winery" badge which can be found below.
Be sure to link out to the program website and partner
website. (Links are provided below.)
Your Newsletter - Your newsletter is a
useful channel for telling your out-of-state customers about the
program. Encourage them to book their next trip to see you on
Alaska Airlines so they can take your wines home for free. Be
sure to include links out to the Alaska Airlines booking site so
the consumer can book their trip with one click. (Links are
Sample Newsletter Content
OWFF Digital Graphics
The link below will provide access to the most current Oregon
Wines Fly Free graphics. You will find digital OWFF graphics
to compliment your website and social media channels. Also,
you will find PDFs of the printed collateral (e.g. posters, table
tents) should you want to print more. If you need more case
stickers, please call the Wine Board at 503.228.8336.
Oregon Wines Fly Free Dropbox
Please use the official program links in your communications and
social media posts.
Program Details: www.oregonwinesflyfree.org
Book a flight on Alaska Air: http://bit.do/OWFFBook
Alaska Airlines Mileage Club signup: http://bit.do/OWFFMileage
Guidelines & Tips
FAQ - This is the digital version of the
tasting room FAQs that were included in your mailed printed