Wine Export Information
Marketing Oregon to the world
The expansion of Oregon's export business is important to
raising awareness of the state's growing reputation as a world
class wine producing region and increasing the market for our wine.
The Oregon Wine Board develops and supports programs that assist
our wineries in gaining market access to key regions around the
world. Broad market trade shows, industry specific tastings and
educational programs provide the foundation of our efforts. As
wineries gain representation and Oregon wines are imported, the
Wine Board establishes partnerships with in-market representatives
to assist communication and growth while providing access to Oregon
for wine, food and lifestyle media.
Export program focus is currently on markets in Europe, Japan
and Canada with increasing efforts into Hong Kong and
China.
The funding structure for the export program is unique in that
the Oregon Wine Board, as part of the Northwest Wine Coalition,
receives funding from the US Department of Agriculture's Market
Access Program that is specifically earmarked for the promotion of
Oregon wines outside the US. Additional funding comes from targeted
grant opportunities and winery fees for participation in
tradeshows, tastings and other programs during the year.
The Export Committee meets on an as-needed basis and is open to
any winery reps interested in participating while an Export
Advisory Committee has been formed to guide the specific goals and
objectives of the OWB marketing team.
To learn more about additional export activities and to be added
to the export email list, Oregon wineries and vineyards contact dewey@oregonwine.org.