Should I export?
Questions to consider before starting an export program
If a winery is interested in joining OWB's export efforts it may
first want to consider the following:
Have I exhausted my domestic sales channels?
- If not it may be less costly to pursue new domestic
Do I have the annual production for a sustained export
- The investment in any market will need sustainable volumes of
wine to be available. Shortages in any market lead to challenges of
maintaining placements and desirability.
Am I ready to invest in market visits and supports annually to
grow my brand and sales?
- Export is a financial investment to build sales for the long
term just like establishing a new domestic market. Work withs,
promotional dollars, specialized marketing materials may all be
needed to establish and grow your brand.
Is export a long term strategy?
- The financial and time commitment is one that should be part of
a long term (most will suggest 5 - 10 years) strategy in order to
gain the most value and sales potential. If export is not part of a
long term strategy your efforts may be better off focused on