Should I export?

Questions to consider before starting an export program

If a winery is interested in joining OWB's export efforts it may first want to consider the following:

Have I exhausted my domestic sales channels?

  • If not it may be less costly to pursue new domestic markets.

Do I have the annual production for a sustained export program?

  • The investment in any market will need sustainable volumes of wine to be available. Shortages in any market lead to challenges of maintaining placements and desirability.

Am I ready to invest in market visits and supports annually to grow my brand and sales?

  • Export is a financial investment to build sales for the long term just like establishing a new domestic market. Work withs, promotional dollars, specialized marketing materials may all be needed to establish and grow your brand.

Is export a long term strategy?

  • The financial and time commitment is one that should be part of a long term (most will suggest 5 - 10 years) strategy in order to gain the most value and sales potential. If export is not part of a long term strategy your efforts may be better off focused on domestic sales. 

Featured Content

  • It's back!

    Check a case of Oregon wine for free on Alaska Airlines. Learn More »

  • Wine Region of the Year!

    Oregon honored in 2013! Learn More »

  • Oregon Wine Experience App

    The app is available on iTunes for iPad only. Learn More »

  • Oregon Wine Country Plates!

    Oregon is the first in the nation to sell Wine Country license plates. Learn More »

Nov 2014

Clink! A Taste of Oregon Wine at The Allison Inn & Spa

November 1, 2014 | Location

Due to the overwhelming response to Clink! A Taste of Oregon Wine, the Oregon Historical Society has developed a traveling version of the exhibition to travel the state.
Learn More »

Get in on the OWB Social Conversation

Click to view:

4640 SW MACADAM AVENUE, SUITE 240, PORTLAND, OR 97239 | PHONE: 503.228.8336 | FAX: 503.228.8337