Should I export?

Questions to consider before starting an export program

If a winery is interested in joining OWB's export efforts it may first want to consider the following:

Have I exhausted my domestic sales channels?

  • If not it may be less costly to pursue new domestic markets.

Do I have the annual production for a sustained export program?

  • The investment in any market will need sustainable volumes of wine to be available. Shortages in any market lead to challenges of maintaining placements and desirability.

Am I ready to invest in market visits and supports annually to grow my brand and sales?

  • Export is a financial investment to build sales for the long term just like establishing a new domestic market. Work withs, promotional dollars, specialized marketing materials may all be needed to establish and grow your brand.

Is export a long term strategy?

  • The financial and time commitment is one that should be part of a long term (most will suggest 5 - 10 years) strategy in order to gain the most value and sales potential. If export is not part of a long term strategy your efforts may be better off focused on domestic sales. 

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1
Oct 2014

Willamette Valley Wineries Association Board Meeting

October 1, 2014 | Location

Willamette Valley Wineries Association Board Meeting. First Wednesday of every month.
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