Oregon establishes another first with Wine Country specialty license plates

Earlier this year, Oregon became the first state in the nation to offer motorists a specialty license plate to celebrate its wine industry. Oregon's Wine Country license plate is off to a strong start with more than 2,000 sold within the first six months of availability. The special license plates were approved by the Oregon Legislature in the 2010 session and went on sale through the Oregon Department of Motor Vehicles in May.

The plate depicts a pastoral vineyard scene of green vines, rolling hills and blue sky. The design captures the essence of the best aspects about visiting an Oregon vineyard.


OR Wine Country license plate

Purchasing the plates

The fee for the plate is $54 per set ($30 surcharge + $24 plate fee). The $30 surcharge is due at issuance and at every renewal. It is the same for both two-year and four-year (new vehicle) registration periods. Funds from the sale of the plates go to support Oregon culinary and wine tourism and is administered by the Oregon Tourism Commission.

Another Oregon tourism related specialty plate, the Crater Lake license plate, is the all-time best selling specialty plate.

For more information on ordering an Oregon Wine Country license plate, contact Oregon DMV.

Travel Oregon partnership

The Oregon Wine Board is working with Travel Oregon, Oregon's tourism promotion agency, to develop a promotional campaign to raise awareness and boost sales of the license plates. The campaign will include envelope stuffers that can be used in license plate renewal notices and point of sale brochures for use in the state's hundreds of tasting rooms. 

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