Management

March 6, 8:30-10:00am

5 Habits of Highly Successful Wineries

Jeremy Benson returns this year with a presentation on the tips, tricks and tools deployed by the most successful winery direct marketing programs. Data collection and analysis, incentives, metrics, etc. This presentation is especially relevant in today's dynamic marketplace and will focus on ideas you can implement today.

Speakers: Hannelore Buckenmeyer, Oregon Wine Board; Jeremy Benson, Benson Marketing Group

March 6, 10:30am-12 noon

Navigating Direct Shipping

If the pitfalls and hurdles of trying to decipher 50 states’ worth of licensing, regulations, and taxes have caused you to throw your hands up in frustration, you’re not alone.  This seminar is designed to give you a road map to more easily find your way.

Speakers: Jeff Carroll, Ship Compliant Software; Jesse Lyon, Davis Wright Tremaine

March 7, 10:30-12 noon

Making Headlines:  PR Strategies That Work

Find your unique story and learn how to catch the attention of the media. Hear firsthand from leading wine journalists what works and what doesn't. This seminar will provide tools and strategies to help you develop a sound PR program, whether you are new to the game or a seasoned pro. 

Moderator: Stephany Boettner, Oregon Wine Board

Speakers: Sheila Nicholas, Nicholas Communications; Patrick Comiskey, Wine & Spirits Magazine and Los Angeles Times; Paul Gregutt, Seattle Times and Wine Enthusiast