General Sessions

March 5, 4:30-6:30pm

Welcome Reception and Trade Show Preview

Bring your latest wines to share and taste with your fellow industry members. Check out more than 60 booths of the latest equipment and supplies on display at the expanded trade show.

March 5, 6:30-8:00pm

Oregon Wine Perception: Through the Eyes of Wine Drinkers, Visitors, and Key Retailers

How do consumers perceive Oregon wine – and Oregon as a tourism destination?  What are we doing well and what would consumers and key on and off premise retailers like us to do better?  Hear all the results from this landmark marketing research study from Oregon's own Wieden + Kennedy.

Speakers: Karin Knutson and Matt Kelley, Wieden + Kennedy

March 6, 8:00-8:30am

Vintage Overview

Hear the results from the just-released OASS Wine and Wine Grape Industry Ag Stats. Everything you want to know about the 2006 harvest from around the state.

Speakers: Greg Jones, Southern Oregon University

March 6, 1:00-2:00pm

OWB Strategic Plan

An open discussion of hte Oregon Wine Board's strategic plan for 2007 and beyond. Big marketing projects are in store - hear about the new website, Oregon Certified Sustainable, our updated touring guide, and what we will do with a second year of Value-Added Producer Grant. On the research and education side, we have been busy too - research priorities, a traveling workshop series, and the future of OVID will be covered.

Speakers: Ted Farthing, Oregon Wine Board

March 6, 7:00-10:00pm

Guest Chef Dinner Featuring Caprial and John Pence and Oregon Wine Industry Awards Ceremony

Come and celebrate the achievements of our industry members while enjoying a multi-course feast of fantastic food paired with our best wines.   Caprial and John Pence, longtime supporters of Oregon wine and local cuisine, will be this year’s guest chefs.

Emcees: the OWB Board of Directors

Ticket Cost: SOLD OUT

March 7, 1:00-2:00pm

OWA Annual Membership Meeting

During this legislative session, the Oregon Winegrower's Association is working for you harder than ever. Participate in an open dialog and let your voice be heard on the legislative priorities that matter most to your business. Get a full report on recent OWA legislative and regulatory successes. And check out the cost-saving new membership benefits.

Speakers: Ted Farthing, Oregon Wine Board; Jess Lyon, Davis Wright Tremaine

March 7, 2:30-4:00pm

Technical Tasting

This year’s technical tasting will feature two flights related to Symposium sessions.  The first illustrates the Varietal Choices seminar and will highlight varietals that you might not expect to see thrive in Oregon .  The second will demonstrate varying levels of Pinot noir manipulation using the Kyriakos method described in the Cool New Ways to Ferment Red Wine seminar.

Coordinator: Barney Watson

Ticket cost: SOLD OUT