Choose True Character

Some places channel your energies.

They direct your hands. They focus your intentions. Some places cultivate purpose, inspire the spirit, and move the heart.

But of all the places no place is like this place: the coastal ranges, high deserts, and wide valleys of Oregon. A place of rugged grace. Open invitations. And the determination that anything’s possible given enough time and effort and patience.

Girardet Vineyards & Winery courtesy Oregon Wine History Archive

At first, our friends didn’t see what we saw. Some said we were brave. Most just called us naive. But they didn’t see it: the promise of the Gorge and the valleys of the Willamette, Umpqua, Rogue, and Walla Walla. These landscapes forged by floods and glaciers, cultivated for centuries by caretakers here before us. Beyond the land, we had each other and a vision of what we could do together.

Photo by: John Valls (L), Jim Fischer (R)

Some said we were brave. Most just called us naive. But they didn’t see it: the promise of the Gorge and the valleys of the Willamette, Umpqua, Rogue, and Walla Walla.

Today, our sense of community and possibility glows even brighter. Tapping the soil. Listening to the vines. Producing vintages of remarkable balance and depth. Today, as we remain humbled by the lessons of every harvest and inspired by the promise of every spring, we still find no better compliment than, “You’ve got to try this.”

Oregon Wine is sourced from the power and the purpose of the place. Risk, resilience, and reward. Expressions you’ll discover with every visit and every glass, tracing the adventure and character back to the people who make it.

Oregon Wine. Choose True Character.

A lush green vineyard with a small foggy hill in the background.
Carolyn Wells-Kramer