The power & the purpose of the place.

A community of artisan producers. A commitment to quality. An adventure destination.

A diverse region ripe for adventure.

Oregon wears its wild, audacious heart on its sleeve. From coastal mountains to valley slopes to river gorges, once you’re here, there’s no going back without part of its wonder alive inside you.

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A community blooms in the West.

It takes a certain character to grow an Oregon grape for an Oregon wine. A character that honors the power of the land and embraces—completely, unconditionally—this Oregon winemaking thing.

Choose True Character

We saved you a seat at the table.

When people ask why grow grapes and produce wine in Oregon, we glance around at the land and the vineyards and the cellars, and we say: Because, look at it.

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The Willamette Valley AVA is an appellation of origin defined by federal rule, for use in wine labeling and marketing solely in accordance with applicable state and federal rules.